Added a BUILD_UTILS CMake option, defaulting to OFF.

- Added expression fitting
- Added Surrey Face Model section
- Slightly restructured build and sample section
- Replaced ICIP with the VISAPP publication
- Replaced license badge with static one

Related to last commit: Added serialisation methods for boost::optional. Copied the file from https://github.com/USCiLab/cereal/pull/122, hopefully that pull-request will be accepted.
This commit adds the file to CMakeLists.

I don't think we need two representations for it, one struct with a type is easier. At the moment, we only use an orthographic camera anyway.

- As before, it should contain all the parameters necessary to render an image using OpenGL, and conform to the OpenGL conventions
- Updated all calling sites
- Added serialisation
- Added a convenience method to save the parameters to a json file

Probably needed because OpenCV needs it, and we depend on OpenCV.

The previous code is non-standard conformant, it was assigning a temporary to a non-const reference.
VS2015 accepts it most likely because of a non-standard extension.

* The inner mouth corners are not mapped since I think they don't realy exist in the 3D model.
* Some points are not defined on the reference and only present in the 3448 model and above.
* A few of the selected 3D vertices could be improved a bit, I have some notes on it, if someone is interested, contact me.

If not given, the mean will be used, which is the right thing in that case.

This is used for example when we fit blendshapes and want to fit the PCA shape given current blendshape parameters.

See GitHub issue #4 for details.

This runs 10-30% faster (and is potentially more stable).

Based on the linear landmark fitting.
The regularisation is set conservatively, in the experiments so far even a zero value yielded good results.

The file contains blendshapes for these 6 facial expressions:
angry, disgust, fear, happy, sad, surprised.

These are reduced in number of vertices to match the low-resolution (3448 vertices) shape model.
They should be considered beta-quality.

It calls the two existing functions, so it requires less code on the application side.

Also added a few notes to the documentation

- Updated ibug2did.txt with a description of the contour indices
- Added a file describing the left and right model contours (the face outline) on the reference model
- Caveat: The implementation is a bit poorly documented for now

* texture is now correctly a boost::optional

Notes:
* Removed the runtime-check in get_mean_at_point()
* I couldn't find out whether ::rowRange has a bounds check in debug builds. Therefore, added an assert.